iGames, Exent and Incycent Announce "GCL: Games-on-Demand" for Game Centers and Their Players

New Service Provided by Incycent with Technology Developed by Exent to Offer iGames Members Exclusive, One-Click Access to Popular Titles; Flexible Pricing Structure

MOUNTAIN VIEW, CALIF, December 7, 2005 — iGames, the world's leading game center organization, Exent, the market leader in digital distribution of games, and game center service provider Incycent today announced GCL (Game Center Licensing): Games-on-Demand, a service that allows game centers immediate, Web-based access to popular titles, along with a flexible pricing structure.

The service launched with Atari, Inc.'s DRAGONSHARD, in addition to Atari's real-time strategy game Act of War®: Direct Action. In the coming months, other titles from mainstream publishers will also be added to the service. The GCL: Games-on-Demand service will be provided by Incycent, with technology developed by Exent. DRAGONSHARD, the first-ever real-time strategy game based on DUNGEONS & DRAGONS and set in Wizards of the Coast's new campaign setting of EberronTM, is under license from the Hasbro Properties Group, the intellectual property development arm of Hasbro, Inc. (NYSE: HAS) and parent company of Wizards of the Coast, Inc.

"Game center owners have been asking for a system that leverages the power of the Internet to eliminate both geographical barriers and retail bottlenecks," said Mark Nielsen, Executive Director of iGames. "Thanks to Exent and Incycent, we are now able to bring our members a service that offers such immediacy, as well as a cost scalability that allows center owners to choose from a variety of billing options. With DRAGONSHARD as the newest title to be distributed in this fashion, we know GCL: Games-on-Demand will enable more publishers to offer their games to the game center community."

"With our technology, GCL: Games-on-Demand offers unique value for publishers. With on-demand access, publishers can track usage patterns, ensure that their intellectual property is well protected and reach out to the core audience visiting game centers," said Yoav Tzruya, VP Products & Markets Strategy at Exent Technologies.

"As a marketing partner for this service, iGames was the obvious choice," said Jerry Gable of Incycent. "Their established network of over 600 affiliated game centers provided us with the market presence we were looking to reach."

GCL: Games-on-Demand is a next-generation extension of the existing licensing programs that iGames offers its members.

For a list of these programs, along with further details and additional business benefits of GCL: Games-on-Demand, please visit www.igames.org. 

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