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THE CREATIVE ASSEMBLY'S ROME: TOTAL WAR SET TO CONQUER THE WORLD IN FALL 2004  

Santa Monica, CA - October 10, 2003 - Activision, Inc. (Nasdaq: ATVI) today announced that Rome: Total War(tm), the latest installment in The Creative Assembly's award-winning Total War(tm) series, is on schedule for a fall 2004 release.  The highly acclaimed game took the industry by storm when it debuted at this year's Electronic Entertainment Expo earning the highest accolade, a "Best of E3 2003" award for Best Strategy Game.  The title was also lauded by industry leader Computer Gaming World magazine as a "landmark strategy/wargame" and received  "Best Games of E3" accolades from PC Gamer, Computer Gaming World, GameSpot and GameSpy.  Next fall, gamers will hail the golden age of antiquity as they command massive armies in a bid to rewrite history.  

The revolutionary new Total War(tm) engine technology brings to life epic, cinematic battles beyond anything ever seen before in a game.  Players will be transported to the battlefields of ancient history's greatest conflicts and control mighty armies of up to 10,000 fully polygonal, highly detailed, motion-captured warriors.  They can fight as, or against history's most legendary generals including Julius Caesar, Hannibal and the rebel Spartacus, and must use a combination of brains and brawn to successfully conquer the enemy.  For more information and regular updates on Rome: Total War visit: http://www.totalwar.com.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.  Founded in 1979, Activision posted net revenues of $864 million for the fiscal year ended March 31, 2003. 

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, Scandinavia and the Netherlands.  More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com. 

The statements contained in this release that are not historical facts are "forward-looking statements."  The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements.  These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K for the fiscal year ended March 31, 2003, which was filed with the United States Securities and Exchange Commission.  Readers of this press release are referred to such filings.



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Rome: Total War (PC)