News

August 20, 2007

Jeep Vehicles Drive Multiplayers Into Future of Gaming with Kuma's Outrageous FPS, Dinohunters

Kuma Games today announced a milestone in its partnership with Jeep Brand. More than one million Jeep Patriots have been shown to players around the globe inside Kuma's popular online episodic video game series, DinoHunters. Racing through time and space to evade mammoth dinosaurs and other beastly enemies, real-world multiplayers, or gamers, compete in and around Jeep Patriots inside a variety of fast-paced games. DinoHunters - a premium first-person shooter set inside a faux reality TV series - is available for free download at www.kumagames.com.

The successful in-game branding of Jeep vehicles brings Kuma Games another step closer to bridging the gap between television and video games. By using a TV-like distribution model to release free episodic games on a regular schedule with an emphasis on interactivity, Kuma's strategic, integrated marketing offers attractive opportunities for advertisers wanting to reach the coveted male 18-34 demographic. By partnering with Kuma to feature the Jeep Patriot as a key element of game play in DinoHunters, the Jeep brand showcases its vehicles to more than two million existing players along with an average 20,000 new users every month.

"Free episodic gaming represents a new frontier for advertisers, appealing to core demographics when they are most receptive," says Keith Halper, CEO of Kuma Reality Games. "What's great about working with Jeep is that we can feature the Patriot in a relevant and tactical manner. Not only is it fun, but gamers essentially get to test drive the Patriot every time they play."

"We are excited to partner with Kuma Games and take advantage of their unique episodic gaming model," said Jay Kuhnie, Director, Jeep Communications. "With the DinoHunters game we become a central piece of the players' arsenal for success within the game, giving us a deeper connection with our target audience."

In addition to monthly game-isodes, Kuma produces and releases DinoHunters machinima shorts, hilarious animated movies created entirely on the video games graphic engine. As an added value, Jeep will be showcased in DinoHunters new machinima releases in the coming months.

DinoHunters games are developed on Valve's benchmark Source Engine - the same engine that powers Half-Life 2 - and are released in regular installments, available for free download at www.KumaGames.com.

For More Product Information
DinoHunters (PC)