August 16, 2007

ELEPHANT ENTERTAINMENT, GAMECOCK MEDIA GROUP AND AURAN ANNOUNCE EXCLUSIVE DISTRIBUTION AGREEMENT FOR ‘FURY’

Underscoring its emergence within the interactive entertainment sector, Elephant Entertainment, a new publishing company bringing innovative entertainment content to retail via unique and compelling retail distribution and consumer availability models, today announced a distribution agreement with Gamecock Media Group and its developer Auran. Under the terms of the agreement, Elephant Entertainment has exclusive retail distribution rights to Auran’s Fury, a highly acclaimed new player-vs.-player massively multiplayer online role-playing game (MMORPG) throughout North America.

“Mike Wilson and Harry Miller are industry mavericks with a reputation for pushing the industry in innovative and inspired directions. It is that independent sensibility that is a perfect for fit for Elephant,” said Wim Stocks, CEO and president of Elephant Entertainment. “We’re pleased to partner with Gamecock, and to do so with such a high-quality and original product as Fury.”

According to Mike Wilson, CEO and grand champeen of Gamecock Media Group, “Elephant Entertainment has embraced Gamecock’s unconventional approach and artist-first philosophy. We are excited to be working with a company that offers impressive industry experience and an unfettered willingness and success at creating innovative distribution programs.”

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