In2Games previews Real World Golf TV campaign

In2Games, the innovative games publisher and hardware manufacturer behind the award-winning Gametrak Direct Motion Capture system, today reveals details of its TV campaign for Real World Golf – the revolutionary golf game which tracks your moves in real time – no joysticks required – just swing to play.

The TV ad, which can be previewed at www.realworldgolf.com,  will initially run over 3000 slots on UK television from 24 August and throughout September. It forms the basis of a heavyweight 3-month consumer marketing campaign, which includes extensive lifestyle press advertising with the likes of FHM, Loaded, Maxim, Golf Punk and Nuts.

Other marketing activity for Real World Golf includes live demos from August through November across the UK, extensive TV product placement and dozens of TV, print and radio competitions.

"Real World Golf represents a breakthrough for golfers and gamers alike," commented Harry Holmwood, Director of In2Games. "We're really excited to be getting behind such a fantastic product with a truly heavyweight marketing campaign."

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