Valve joins Vivendi Universal Games UK to present Half-Life 2 for the first time in Europe at ECTS

Action Game To Be Displayed Prominently at London Show August 27th – 29th

Valve, creators of Half-Life, the world’s largest PC action gaming franchise, will team up with Vivendi Universal Games UK (VUG UK) at ECTS in London to present Half-Life 2 for the first time in Europe.

In development for the past five years, Half-Life 2 was first unveiled in May 2003 at the E3 games convention in Los Angeles, where it received 12 Game of Show accolades and E3’s Overall Game of Show award.

At ECTS the majority of the VUG UK stand will be solely dedicated to Half-Life 2, which will be presented by Valve inside a purpose-built soundproofed amphitheatre.

According to George Georgiou, Marketing Director for VUG UK: “Half-Life 2 is by far the most anticipated PC game this year, highlighted by its incredible reception at E3. For Valve to choose ECTS to premiere the game in Europe is a huge honour for VUG UK.”

Andy Lane, Director of ECTS organiser CMP, says of Valve’s participation at the show: “Great games, like Half-Life 2, are what London Games Week is all about: showcasing the very best the industry has to offer, getting the media focused on the creativity within interactive entertainment and in turn, getting world class titles in front of new players. Half-Life 2 will undoubtedly be one of the biggest hits of the show and we look forward to welcoming Vivendi and Valve to London Games Week and seeing the game in all its glory on the ECTS show floor.”

Half-Life is a six-game eight-million-unit franchise. Spearheaded by Valve’s debut title, Half-Life, which went on to collect more than 50 game-of the-year awards, Half-Life 2 looks set to outdo its predecessor in every respect, from graphics to physics and from storyline to mod community support.