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EA SPORTS FANTASY FOOTBALL TAKES TO THE FIELD
Sign Ups Begin For EA SPORTS Fantasy Football
Redwood City, Calif. – July 22, 2004 – Fantasy Football players everywhere are gearing up for the opening snap of the 2004 Fantasy Football season with EA SPORTS™ Fantasy Football from Electronic Arts (NASDAQ: ERTS). Beginning today, July 22nd, fantasy football fans can sign up at www.easports.com/fantasy for the authentic, in-depth fantasy football experience that sports fans would expect from the combined forces of EA SPORTS, the definitive leader in interactive sports experiences, and STATS, Inc., the world’s leading sports information provider.
“Bringing the fantasy football experience to EA SPORTS is an exciting event and a natural fit,” said Chip Lange, Vice President of EA SPORTS Nation. “Over the past 12 years EA SPORTS has become the definitive leader in interactive sports experiences - spawning an entire generation of interactive sports junkies. Fantasy Football provides these legions of sports fans another way to test their sports skills competitively in the unrivalled EA SPORTS Nation arena.”
"STATS' industry leading fantasy game engines, real-time news and stats, customer service, and hosting infrastructure will ensure the highest levels of flexibility, accuracy, and availability for EA SPORTS fantasy game players," said Steve Byrd, Senior Vice President of STATS, Inc. "STATS is thrilled with the opportunity to partner with EA SPORTS to take fantasy football to the next level."
The more than 15 million people who play fantasy sports* now have a new choice in fantasy sports. With this inaugural fantasy football season, EA SPORTS will offer a fully customizable Commissioner League, as well as an easy-to-play League Manager where individual fans can take on the rest of the EA SPORTS football community. The EA SPORTS Football Commissioner offers true fantasy gurus the highest-quality league management capabilities with comprehensive customization options, as well as real-time professional sports news and information. For just $99.99, EA SPORTS Commissioners can customize the rules and scoring systems for up to 32 team-owners and receive EA SPORTS gear and a bonus league trophy just for signing up. Fantasy football participants can spend their Sundays in front of their personalized home pages, monitoring real-time scores and statistics provided by STATS, Inc.
The EA SPORTS Public League Manager services will match up 12 players in a league where EA SPORTS picks the rules, and allows players to showcase their football smarts. For only $9.99, players can take on the EA SPORTS community for exclusive EA SPORTS awards and the ultimate fan trip to the all-star game in Hawaii. Complete rules can be found at http://www.easports.com/fantasy/football/rules.jsp .
Free to all subscribers will be a weekly Pick’em Game, where the participants who most accurately predict the weekly winning teams will earn autographed footballs as well as the chance to win another ultimate fan trip to the all star game in Hawaii. Pick’em Game entrants can create private groups to compete against their friends, with trackable worldwide leader boards. Complete rules can be found at http://www.easports.com/fantasy/football/rules.jsp
EA SPORTS Fantasy Football league sign ups begin today, July 22nd, at www.easports.com/fantasy and will continue throughout the early part of the 2004-2005 NFL season.
About Electronic Arts Electronic Arts, headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, EA posted revenues of $2.96 billion for fiscal 2004. The company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers and the Internet. In 2003, EA had 27 titles that sold more than one million copies. Electronic Arts markets its products under three brand names: EA SPORTS™, EA GAMES™ and EA SPORTS BIG™. EA's homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.
About STATS, Inc.With more than 20 years of experience in sophisticated sports data collection, processing and distribution - STATS is the world's leading sports information and statistical analysis company. STATS provides exclusive information and data from its proprietary databases to fans, professional teams, print and broadcast media, iTV platforms, software developers and interactive and wireless service providers around the globe. STATS, Inc.’s business partners include FOX Sports, ESPN, CBS Sports, WGN Sports, YES Network, Yahoo!, SI.com, MSNBC, AOL, Sporting News, Electronic Arts and the Associated Press. http://biz.stats.com *according to the Fantasy Sports Trade Association
Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, and EA GAMES are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.
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