May 25, 2006

American McGee’s Bad Day: LA Announced as The Supersonic Group’s First Product to Be Released in UK and Europe

The product is due to launch Q4 2006

The Supersonic Group today announced that the highly anticipated “American McGee’s Bad Day: LA" will be the first title released by its European headquarters on Xbox. "American McGee’s: Bad Day LA," 3rd Person action/adventure, was developed by Enlight Software originally and will be distributed under a co-publishing venture with The Supersonic Group’s ‘Supersonic Entertainment brand .

McGee's latest game, "Bad Day LA," is a spoof of disaster films like "The Day After Tomorrow." "In simple terms, 'Bad Day LA' is every blockbuster disaster film funneled into one insane day as experienced from the perspective of the world's ultimate politically incorrect antihero," McGee said, adding that the story and events are meant to humorously highlight what he called the ridiculous nature of the "fear culture" in the U.S.

Los Angeles resident McGee said that the game will bring the vibe of the city into this context. For example, in the midst of natural disasters, the game's residents remain on their cell phones as they watch citizens on fire run down the street.

The protagonist is a homeless man who abandoned his privileged life as a successful Hollywood agent after losing his self-respect. McGee said supporting characters in the game are a recognizable cross section of broad stereotypes, including a blond Beverly Hills bimbo, a Hispanic yard worker, a gung-ho action hero and a middle-class white kid.

Although the game will not use celebrity talent, McGee said certain household names provided inspiration for several of the main characters. Among those he cited are Dave Chappelle, Haley Joel Osment, Danny Trejo, Arnold Schwarzenegger and Paris Hilton.

"We are absolutely thrilled to have such a strong title as ‘Bad Day:LA to launch our operation in Europe," said Supersonic Groups’ CEO Mark Maitland "Bad Day:LA’ represents all of the qualities that fans love of gaming, we are making history by distributing a product that many others are not comfortable with due to events in the world. We are equally delighted to be working with such a dedicated group Enlight Software -- they have the strength to ensure that the title will be of top class and we can’t wait for the public to see it.

‘The Supersonic Group was a perfect partner to publish Bad Day: LA in Europe’ said Trevor Chan, Chairman of Enlight Software. ‘Supersonic are a breath of fresh air for the industry with their films and games; the enthusiasm they have shown for the product was a key decision in choosing them as a partner and one which we feel will take the game to where it should be. Bad Day: LA is unique an innovative and we feel that it will be a major success. The interest we have had has been phenomenal and we hope for this to continue’

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