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CRAVE ENTERTAINMENT LAUNCHES EXTENSIVE MACE GRIFFIN BOUNTY HUNTER WEBSITE

Futuristic World Comes Alive Inside this Unique Site

LOS ANGELES, CA - March 27, 2002 - Crave Entertainment, a leading publisher of videogame entertainment, announced today the official Mace Griffin Bounty Hunter website, www.huntthemdown.com, dedicated to its game being launched Fall of 2002. Mace Griffin Bounty Hunter, an original title from Crave, offers a compelling combination of first person action and arcade space combat, as Mace Griffin unravels a deep, and dangerous, mystery.

"This website has been specially designed to immerse gamers in the dynamic, futuristic universe in which Mace operates," said Mark Gersh, Product Manager at Crave Entertainment. "The game's backdrop is one of corporate, political and religious intrigue and this site provides an opportunity to explore this new, and very elaborate, universe."

Mace Griffin Bounty Hunter is set hundred of years in the future, where Mace Griffin an elite government ranger, becomes a bounty hunter and sets out to discover the truth behind his team's ruin. The game utilizes the proprietary "Tusk" engine which allows two key gameplay innovations: the movement within and between different types of environments, and seamless transitions between first person action and arcade space combat.

Many of the species, weapons, locations, ships and characters from the game will be introduced in the context of the universe through news stories and sub-sites posted on the Mace Griffin Bounty Hunter website. The anticipated release for both the Xbox and PC platforms is third quarter 2002. The PC product will be co-published with Electronic Arts.

About Crave Entertainment:

Based in Los Angeles, California, Crave Entertainment is a privately held publisher of videogame entertainment products. The company's best-selling line-up features top brands and franchises such as Ultimate Fighting Championship and Tokyo Xtreme Racer.

Crave produces games for the major console platforms including GameBoyâ Advance, Nintendo GameCube, the PlayStationâ game console, PlayStationâ2 computer entertainment system, the Xboxä video game system from Microsoft, and for the PC. For more information about Crave Entertainment, please visit http://www.cravegames.com.

About Electronic Arts:

Electronic Arts (Nasdaq: ERTS), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, Electronic Arts posted revenues of more than $1.3 billion for fiscal 2001. The company develops, publishes and distributes software worldwide for the Internet, personal computers and video game systems. Electronic Arts markets its products under four brand names: EA SPORTS™, EA GAMES™, EA SPORTS BIG™ and EA.COMSM. More information about EA's products and full text of press releases can be found on the Internet at http://www.info.ea.com.

About Warthog:

Warthog plc is one of Europe's leading independent software games developers. Based in Manchester, UK, the company has been profitable since creation and prides itself on its highly experienced 200 strong development team, whose combined experience covers more than 1500 games titles across all major platforms and most games genres.

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Electronic Arts, EA SPORTS, EA SPORTS BIG and EA GAMES are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. EA.COM is a service mark of EA.com Inc. Xbox is a trademark of Microsoft Corporation in the United States and/or other countries.

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