February 22, 2007

Discovery Networks Bringing Wild Earth to Europe in March

Discovery Networks and Empire Interactive Announce Release of Photo Safari Game Under the Animal Planet and Discovery Channel Brands

Discovery Networks today announced the launch of a new African safari-themed interactive game, Wild Earth, which will be released under the Animal Planet brand in the UK, Germany, Italy, the Czech Republic, Hungary and Poland and under the Discovery Channel brand in Spain. The game will be offered to consumers in PC format under the Xplosiv label starting in March 2007.

Jo Edwards, Director International Licensing, Discovery Networks UK & EMEA, said, "Curiosity is at the heart of Discovery's brands, and Wild Earth will encourage consumers to explore their natural fascination with nature and the animal kingdom. Empire is an ideal partner to work with to bring this engaging new game to seven markets in Europe."

Commenting on the agreement, Ian Higgins, CEO Empire Interactive, remarked, "We are very excited at the prospect of working closely with Discovery on the release of Wild Earth which is unlike any other game currently available in the market. It is a game for all the family which challenges players to go on safari and explore the diversity of African wildlife in the Serengeti."

About Wild Earth:

Wild Earth has all the excitement of a real-life safari from the comfort of your own home. Live, breathe and experience the full glory of the African Serengeti National Park. Players embark on various missions, each of which feature different photographic objectives, challenging the player to explore the lush 3D world and take the best photographs of animals and environmental features. Crawl through the undergrowth to capture a group of unsuspecting hippopotami wallowing in the blazing midday sun. Jump in your 4x4 and track a herd of charging wildebeest across the vast plains or take to a helicopter and follow a pride of majestic lions.

Wild Earth offers a unique gaming experience that gives players increasingly difficult photographic missions in a detailed immersive environment. Its wide appeal and unique non-violent approach to gameplay will also appeal to a broad spectrum of non-traditional gaming audiences including women, young children and families who are looking for something to both educate and entertain.

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