January 9, 2007

World of Warcraft: The Burning Crusade Midnight Store Openings

Blizzard Entertainment® announced today that it will co-host special midnight signing events at four retail locations in California to commemorate the release of World of Warcraft®: The Burning Crusade™. Starting at 12:00 AM PST on January 16, each of the four retail outlets listed below will open their doors, allowing gamers at each location to be among the first in the nation to purchase the highly anticipated World of Warcraft expansion. Blizzard developers will be on hand at each location to meet players and sign copies of the game.

WHAT: Copies of World of Warcraft: The Burning Crusade will be on sale during the event, and Blizzard development team members will be present to help celebrate the launch. A limited number of wristbands will be distributed at each of the four participating retail outlets that will guarantee a copy of the game. Please visit www.worldofwarcraft.com/midnight  for further details.

WHO:     The developers of World of Warcraft: The Burning Crusade will be on hand to meet gamers and sign copies of the game.

WHERE:

GameStop/EB                                   Games Fry’s Electronics

1000 Universal Studios Blvd.               1077 E. Arques Ave.

Universal City CA, 91608                    Sunnyvale, CA 94085

Phone : (818) 980-5766                       Phone: (408) 617-1300

Fry’s Electronics                                Fry’s Electronics

10800 Kalama River Avenue                 3370 E. La Palma

Fountain Valley, CA 92708                   Anaheim, CA 92806

Phone: (714) 378-4400                         Phone: (714) 688-3000

Players who are unable to attend any of the four official Blizzard launch events can check with local retailers such as GameStop/EB, Best Buy, and Fry’s for their nationwide midnight opening plans.

WHEN: Tuesday, January 16, 2007 | Doors Open at 12:00 AM PST

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